Hi there,

I'm Jakob

I'm creating business value by building emotional human-centric products/services & brand experiences.

• Leading the creative process from concept to execution ensuring design quality, brand consistency and strategy.

• Finding the right balance between Magic & Logic - (form/heart) & (function/mind).

• 10 years with agencies and 14 years within the Corporate/Enterprise environment.

• Industry/business disruptions and transformations.

• Hands-on Creative Director/Art Director with a strategic mindset.

• Recruiting, mentoring and leading inhouse and external creatives while bridging marketing, sales, IT, R&D, brand and design.

• Proven track record in transforming businesses/industries and delivering ROI by creative impact.

I believe that we are driven by emotions whenever we engage in any kind of experience or interaction, so the most important ingredients when building an awesome experience is CURIOSITY, PASSION & EMPATHY in alignment with UX research/data - a nice balance between MAGIC AND LOGIC.

Clients:
Nike global(ID, Women, Football, Free), Lego, Stimorol, TDC, Nokia, Sony, EMI, Carlsberg, Tuborg, Danske Bank, Cook Medical, Leo Pharma, Novo Nordisk, Widex, MTV, DMA, Canon/Milestone systems and Nilfisk.

Specialties:
Design leadership - Brand development - DesignOps - Creative direction - Experience design, UX/UI/Product design, story telling, Digital transformation, motion graphics, Art Direction, Design strategy, design thinking, concept development, Brand identity, film production, photo shoot, graphic design and animation.

I'm always open for new projects, or just a coffee and a chat.