Global Creative direction & Art direction

Leading digital creative direction/Art direction/UX/UI for Viper a sub brand powered by Nilfisk & Advance

New digital identity and new CGI marketing presentation and instruction videos. 

Revamping the Viper brand and productline

The Viper Brand was the low budget product line within the Nilfisk Family, so it had been neglected and ignored for decades, so I gave it a total revamp, first with new photoshoot directions and guidelines and then moving into more detailed CGI modeling and rendering to be able to produce real high quality digital experiences.