Global Creative direction & Art direction

Heading creative direction/Art direction/UX/UI for new digital products/software/services. Working together with new agile start-up teams to reboot and revitalize the global brand.

First task was Building and launching a new global website and e-commerce site connected to salesforce....

Preview of the e-commerce solution below, one of many many projects within the transformation. 

Fixing a broken brand

The Nilfisk brand was in a really bad shape when I was hired to do the transformation, it was so fragmented and scattered after 20 years of no inhouse design leadership/creative direction/art direction or Brand management.

So when I started in 2018 I had to start from scratch all by myself with no creative team to help me out. First task was to get an MVP of the global website up and running since the existing one was lacking everything you can imagine like in the illustration below.

Before and After

Design leadership - Responsibility

I took a huge responsibility on my shoulders starting out as Senior Art director consultant, moving into three different leadership roles in order to transform and push the Nilfisk Brand into this century.

Financial impact - ROI

Giving the brand the confidence and authenticity it deserves by humanizing and elevating design experiences throughout the whole ecosystem has played a huge role in getting these really positive numbers.

Better and more professional sales tools/presentations/apps, making sales reps peak in performance.
Improving customer/user experiences in responsive global websites and e-commerce.

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